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PLAG Workshop #6: The Business of Radio


Regardless of what The Buggles may think, radio play and touring are still the two main market drivers and indicators of success in the American music industry. This month, we will be hosting women from both the station and the promotion side of the radio business. They're some of the best out there and we're honored to have them.

November 11 || Doors at 12:30pm || The Hi Hat || FREE

Moderator: Katrina Bleckley (Play Like A Girl)
Panelists (bios below): 
:: Kat Corbett (The World Famous KROQ)
:: Tobi Lynn (ALT987FM / KCRW)
:: Melissa Maxx (955KLOS)
:: Edie Lundeen (CO5 Music)
:: Chia Chiapetta (WestCoastChia Promotion)

RSVP here:
Seating is first come, first served

Tobi Lynn: Tobi Lynn is currently an on-air host and music curator for ALT987fm and KCRW in Los Angeles. More specifically, she curates and hosts ALT's Music Discovery Show and LA-centric show called Close To Home every Sunday from 8-10p PT. Formerly, in 2001 she built the music library from scratch for the college/indie channel called XMU on XM Satellite Radio in DC. She selected and programmed the music on XMU and hosted a daily indie music mid-day show for the 8 years of XM's existence prior to the satellite merger. She's originally from Indianapolis, Indiana and began her radio career in college at DePauw University's WGRE in Greencastle, Indiana. Her first legit, paying radio gig was hosting an afternoon talk show called Tobi Talk on WLBK in DeKalb, Illinois - but after three years in the cornfields she packed up her Geo Metro and moved to LA for the first time. She was a part-time on-air host at Y107fm and curated and hosted a daily indie music morning show for the groundbreaking during the dotcom heyday. 

Melissa Maxx: Once upon a time, in a far away land filled with strip malls and big hair, there lived a little girl. The land was called “Longuyland” and the little girl was known as “Missy.” Missy dreamed she would one day grow up and become a famous drummer in a rock band (like a female Keith Moon, only alive and without a drug problem). However, when Missy started school she met an evil, calorically challenged, sexist pig music teacher, who told her drums were for boys, and forced her to play the clarinet and join chorus. With a lip full of splinters and a broken heart, Missy practiced the clarinet and sang.

Until one day, in an ugly cafeteria incident, which she is still in therapy for, it was brought to Missy’s attention that she couldn’t carry a tune, and the clarinet case she carried was “geeky.” Dejected, rejected, and with pieces of cheese sticks in her pig-tailed hair she wondered, “How, oh how, will I ever be on the radio and get backstage at concerts if I’m not in a band?”

Then one day a fairy godmother appeared, disguised as the head of the school audio/visual squad, and told Missy there was an opening for a “morning announcement” person. The person who took this job would be in charge of making important announcements, like assemblies, plus get out of homeroom. Missy knew, deep down, this was her destiny. After a few more years of microphone practice, thanks to a drive through window at a local quality fast food establishment, which did not serve cheese sticks, Melissa Maxx was born.

(Fast Forward to a time when schools no longer served cheese sticks because they are bad for you.) After studying TV/ Radio broadcasting in college and several jobs in radio Markets with 90 or 91 listeners. Melissa Maxx moved to Boston and got her first major market job at WBCN where she stayed for 10 years. She then moved to Los Angeles and was the executive producer, writer and VJ for the first made for mobile rock video channel. Melissa Maxx now finds herself at the legendary KLOS and pinches herself daily (pinches-not gooses) that she gets to work with some of the most legendary air personalities in the country! Addendum. These days Melissa prefers string cheese to cheese sticks.

Edie Lundeen: Over 20 years of working in radio promotion and marketing at the following companies: Atlantic, Virgin, Lava, Capitol, Sony RED Distribution, Beggars Group and Cult. A couple years ago, launched my own promotion and marketing company, Black Dog Music Marketing and soon partnered with CO5 Music that became a brand under their umbrella. After a few shifts internally at CO5, I’m now a national director there and still hold my Black Dog brand as well.

A couple years ago, CO5 launched The Gathering in Louisville, KY that is a music showcase platform for Alternative music. The attendees that come are Alternative radio programers, music supervisors, and bloggers.

I recently branched out to artist management. My first client is No Small Children, an all female pop-punk trio based here in Los Angeles. They are three school teachers by day and rockers by night! Their songs have been featured in the recent remake of Ghostbusters and the Drew Barrymore show, Santa Clarita Diet.

Chia Chiapetta: Chia grew up in Chicago and graduated from Arizona State University with a degree in broadcast journalism. From college, she moved to LA and spent over 20 years in radio promotion at Mercury Records, Columbia Records, and the Island Def Jam Music Group, where she served as Senior Vice President Promotion, All Rock Formats. In June of 2017, she branched out to start her own promotion, marketing, and consulting company called WestCoastChia Promotion.

Chia currently lives in Hollywood with her 3 year old daughter, Juliette.