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PLAG WORKSHOP #4: Pitch Perfect




A few good pieces of press can be the key to landing an opening slot on a tour, grabbing an A&R rep's attention, or bringing in new fans you may never have reached otherwise. Getting those first write-ups under your belt can sometimes seem impossible.

For this month's PLAG Workshop, moderated by Uproxx Music's Caitlin White, we have brought in a panel of female music writers and publicists to demystify the the press process.

PLAG Workshop #4 || Pitch Perfect: Navigating the World of Press and Publicity

September 23rd at 1:00pm || The Hi Hat || FREE

Moderator: Caitlin White (Uproxx Music)
Panelists (bios below): 
:: Danielle Bacher
:: Katie Bain
:: Caroline Borolla (Clarion Call) 
:: Christine Morales (Epitaph / Anti- Records)
:: Mara Shalhoup (LA Weekly)

RSVP here:
Seating is first come, first served

:: Caitlin White: Caitlin White has been the Managing Editor of Uproxx Music for a little over a year, but has worked in the industry for the past five years at places like Complex, MTV, Stereogum and Brooklyn Magazine. From writing personal missives about Lorde and female-driven pop music, to reporting on more serious topics like sexual assault, sexism, and discrimination, her career has continually focused on empowering and uplifting women and the LGBQT community in this field. Her expertise further extends into hip-hop and folk/country, drawing parallels between previously divided factions of music and always seeking to break down stereotypes and boundaries between disparate genres. No matter what topic she's writing about, emotional reporting and empathy remain at the core of her work.

:: Danielle Bacher:: Danielle is a journalist known for her immersive, gonzo writing style, investigative stories and being plugged into the Los Angeles entertainment, music and literary scenes. She received her B.A. in Journalism from Temple University in Philadelphia. While in school, she began her career as an intern at Magnet, a renowned music magazine. Since moving to Southern California, she has contributed to Esquire, Billboard, Rolling Stone, Men’s Journal, InStyle, GQ, Vanity Fair, Playboy, Maxim, Nylon, Men’s Health, Vice, Interview Magazine, LA Weekly and the Los Angeles Times, and served as Music Editor for the OC Weekly. In her work, she has profiled Amanda Knox after her final acquittal, musicians like Brian Wilson and Dave Navarro, actors Bill Hader, Bob Odenkirk, Nick Offerman, Charlie Hunnam and Chris Evans and legendary writer/directors David Lynch and Oliver Stone. She’s investigated Fox News and Roger Ailes, the Kesha and Dr. Luke saga, Katy Perry and a nun’s convent that housed pedophile priests and Chris Brown’s alleged drug use and downward spiral. Her favorite piece of work is a feature story for Esquire about her autistic brother’s experiences in the dating world. (

:: Katie Bain: Katie Bain is a writer and editor living in Los Angeles. Her work has appeared in and on websites, magazines and literary journals including Vice, Racked, Noisey, L.A. Weekly, the LA Times, Beatport News and The Rattling Wall. Her writing focuses primarily on music culture as it relates to artists, festivals, legal policy, history and travel. She loves bass music and national parks.  

:: Caroline Borolla: Originally from Philadelphia but based in Los Angeles, veteran publicist Caroline Borolla joined the Clarion Call Media team in May 2016, bringing with her a host of wonderful talent such as Aloha, Casket Girls, Dan Deacon, Haley Bonar, Matt Pond PA, Orenda Fink, Steady Holiday, We Were Promised Jetpacks, Wire and many more. Over her 12+ year career, Borolla has worked at other esteemed companies such as Motormouth Media, Big Hassle and Riot Act Media. She has handled releases on virtually every great label in indie rock, including Domino, Merge, Kill Rock Stars, Temporary Residence, Saddle Creek, FatCat as well as festivals such as Outside Lands, The Governor's Ball, Bonnaroo and Okeechobee Music & Arts Festival. 

:: Christine Morales: Christine Morales has been a music publicist for 10+ years. She spent the first half of her career working with artists at Motormouthmedia. Currently, Christine is the Director of Publicity at Epitaph/Anti- Records.

:: Mara Shalhoup: I've been the editor of the L.A. Weekly since February 2015, before which I served as editor of the Chicago Reader and of Atlanta's Creative Loafing. Back in my muckraking days, I won a Clarion Award for my portrayal of a teenage prostitute turned triple murderer, was a two-time Livingston Award finalist, and spent an inordinate amount of time obsessing over cocaine, hip-hop and organized crime (see BMF: The Rise and Fall of Big Meech and the Black Mafia Family, St. Martin's Press).